Martha already had a color scheme and look that she wanted. The website was intended to imitate a grand piano with a gloss black, white, and red felt. Look and feel needed to be simple and centered.
The target audience of the website was parents from 21-60 years old and potential adult students that could be 21+. Martha needed to appeal to a younger generation that is more tech savvy and looking for a web based experience. The intention was to move away from printed information and solely rely on a web interface.
Martha needed a website where she could post her newsletters, send forms and payment reminders, and get general information noticed on search engines. Up until the launch of the website, Martha had been relying on word of mouth. She had noticed a dip in registration and need a rejuvination in the form of technology. I'm happy to say that Martha's Piano Studio is now at 100% capacity for students and has a wait list of more potential clients.